2019-2020 Academic Catalog 
    
    Apr 18, 2024  
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2019-2020 Academic Catalog [Archived Catalog]

Marketing, B.S.

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The need for marketing expertise is shared by both industrial corporations and not-for-profit institutions. Marketing is a dynamic area of study which must keep pace with the continual changes occurring in global, social and economic systems. Marketing graduates with high levels of expertise find employment opportunities in sales, advertising, retailing, research, direct, Internet and international marketing functions.

 

Business Core Requirement (39 Credit Hours)

Marketing Major Requirements:

The Marketing major requires 24 credit hours, including 15 hours in required courses and 9 hours in elective courses.

Marketing Major Electives:

Choose 9 credit hours from the following:

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