2020-2021 Academic Catalog 
    May 11, 2021  
2020-2021 Academic Catalog

Marketing, B.S.

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The need for marketing expertise is shared by both industrial corporations and not-for-profit institutions. Marketing is a dynamic area of study which must keep pace with the continual changes occurring in global, social and economic systems. Marketing graduates with high levels of expertise find employment opportunities in sales, advertising, retailing, research, direct, Internet and international marketing functions.


General Education Requirements

(39 credits)


(5 courses)

  • Five Humanities electives

Social Science

(1 course)

  • Social Science elective

Natural Science

(1 course)

  • Science elective

Graduation Requirements

  • 128 credit hours minimum (last 30 hours in residency)
  • A minimum half the major credit hours in residency
  • A minimum half the minor credit hours in residency
  • ​60 credit hours must be completed at a 4-year institution 

Business Early Access Information

Many of our online undergraduate programs offer the ability for students to pursue Early Access credits that can be applied to certain graduate programs.
If you’re a qualified undergraduate student and you have not yet completed your elective requirements, we invite you to connect with an advisor and explore the possibility of utilizing our Early Access program. Click here for more information.

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