2008-2009 Academic Catalog 
    
    May 07, 2024  
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2008-2009 Academic Catalog [Archived Catalog]

COMM 261 - ADVERTISING PRINCIPLES

Credits: Three
This course examines the basic principles underlying the advertising phenomenon. Advertising theories and research, advertising roles and functions, media selection and management, and the planning and preparation of advertising campaigns are among the many topics covered.
Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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