2008-2009 Academic Catalog 
    
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2008-2009 Academic Catalog [Archived Catalog]

COMM 345 - PR STRATEGY & COPY-WRITING

Credits: Three
Prerequisite: COMM 251
This course concentrates on the development of individualized public relations strategies to meet the needs of specific PR challenges and situations (good news, bad news, crises, etc.), while teaching students the writing styles and formats used by public relations professionals. The differences in preparing PR materials for the various print, broadcast, and online media are emphasized, and completion of a media kit is a course requirement.
Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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