2008-2009 Academic Catalog 
    
    May 07, 2024  
HELP
2008-2009 Academic Catalog [Archived Catalog]

COMM 352 - AD STRATEGY & COPY-WRITING

Credits: Three
Prerequisite: COMM 261
Recognizing that the development of a sound creative strategy is a necessary preliminary to the production of effective advertising, this course combines the concepts and processes of strategic planning with the conventions and craft of creating individual ads. The need for creative and original thinking in both strategizing and copywriting is emphasized.
Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
Catalog Navigation
  Catalog Home
  This is Maryville
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Financial Matters
  Schools and College
  Programs
  Courses
  Programs at a Glance
  University Library
  Student Life
  Maryville Faculty
  Administrative Offices
  Information Directory
  Phone Numbers and Office Hours
  Buildings
  Main Campus Map