2008-2009 Academic Catalog 
    
    May 04, 2024  
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2008-2009 Academic Catalog [Archived Catalog]

COMM 451 - ADVERT MEDIA PLANNING

Credits: Three
Prerequisite: COMM 261 and COMM 352
This course concentrates on the principles and process of advertising media planning. Emphasis is placed on planning for consumer media, including the selection and use of various alternatives to achieve marketing and media goals.
Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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