2008-2009 Academic Catalog 
    
    May 04, 2024  
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2008-2009 Academic Catalog [Archived Catalog]

COMM 461 - PUBLIC RELATIONS CASE STUDIES

Credits: Three
Prerequisite: COMM 251 or permission of the instructor
This advanced course concentrates on the strategies and tactics used in public relations to address a public relations problem or take advantage of a public relations opportunity. Real-life case studies are used extensively, and the burgeoning area of crisis communication is given special attention.
Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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