2008-2009 Academic Catalog 
    
    Apr 30, 2026  
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2008-2009 Academic Catalog [Archived Catalog]

MKT 364 - PROFESSIONAL SELLING

Credits: Three
Prerequisite: MKT 360
This course introduces personal selling; includes the sales call techniques used, sales strategy, the psychology of selling, and the role of sales in the marketing and promotional mix.
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