2008-2009 Academic Catalog 
    
    Apr 30, 2026  
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2008-2009 Academic Catalog [Archived Catalog]

MKT 373 - INTERACTIVE MARKETING

Credits: Three
Prerequisite: MKT 360; Minimum grade C-
This course integrates the use of worldwide web technology, database marketing techniques, creative direct mail solutions, and other interactive marketing media to solve direct marketing problems.
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