2008-2009 Academic Catalog 
    
    Apr 30, 2026  
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2008-2009 Academic Catalog [Archived Catalog]

MKT 415 - SPORTS MARKETING

Credits: One
Prerequisite: MKT 360
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sports marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.
Note: See SPTM 415
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