2013-2014 Academic Catalog 
    
    Apr 27, 2024  
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2013-2014 Academic Catalog [Archived Catalog]

COMM 402 - FOUNDATION: THEORIES & APPLICATIONS

Credits: Three
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background and perspectives of scholars who developed the strategic communication theories;  and the application of these theories in academic and professional work.
Cross-listed: See COMM 502
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