2013-2014 Academic Catalog 
    
    May 16, 2024  
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2013-2014 Academic Catalog [Archived Catalog]

COMM 547 - STRATEGIC COMMUNICATION: WRITING

Credits: Three
Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives.  Emphasis is placed on using research to develop strategic platforms for message production, evaluating message writing and message effectivness in achieving communication goals and objectives.
Cross-listed: See COMM 347
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