2014-2015 Academic Catalog 
    
    Nov 24, 2024  
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2014-2015 Academic Catalog [Archived Catalog]

COMM 321 - COMMUNICATION RESEARCH METHODS

Credits: Three
Prerequisite: COMM 121
Students in this course will understand and evaluate basic quantitative and qualitative research approaches common to different kinds of communication practice, including research used in strategic communication, applied media projects, and contemporary journalism. Common topics include learning how to conduct and evaluate formal and informal research from surveys, focus groups, and content analysis.
Cross-listed: See COMM 521
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