2019-2020 Academic Catalog 
    
    Apr 07, 2020  
2019-2020 Academic Catalog

COMM 321 - Communication Research Methods


Credits: Three (3)
Students in this course will understand and evaluate basic quantitative and qualitative research approaches common to different kinds of communication practice, including research used in strategic communication, applied media projects, and contemporary journalism.Common topics include learning how to conduct and evaluate formal and informal research from surveys, focus groups, and content analysis.
Prerequisite: COMM-121