2019-2020 Academic Catalog 
    
    Apr 10, 2020  
2019-2020 Academic Catalog

COMM 363 - Strategic Communication: Research and Strategy


Credits: Three (3)
This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems.Course topics include understanding the best practice models and case studies and how to manage communication situations.The course provides opportunities to develop strategy for a class client.
Prerequisite: COMM-251