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Jul 07, 2025
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2019-2020 Academic Catalog [Archived Catalog]
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COMM 502 - Foundations: Theories and Application Credits: Three (3) This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background andperspectives of scholars who developed the strategic communication theories; andthe application of these theories in academic andprofessional work. Cross-listed: COMM-402
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