2019-2020 Academic Catalog 
    
    Jun 04, 2020  
2019-2020 Academic Catalog

COMM 502 - Foundations: Theories and Application


Credits: Three (3)
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background andperspectives of scholars who developed the strategic communication theories; andthe application of these theories in academic andprofessional work.
Cross-listed: COMM-402