2019-2020 Academic Catalog 
    
    Apr 07, 2020  
2019-2020 Academic Catalog

COMM 520 - Evidence Based Research


Credits: Three (3)
A core competency of strategic leadership is the ability to gather information, analyze and critically evaluate that information, and then use that information to make important decisions. In this course, students will learn to become effective consumers of research and data, as well learn to use traditional methods of research and analysis, such as surveys, focus groups, field experiments, program evaluations, and descriptive and inferential statistics to evaluate organizations, communication strategies, products, services, processes, and performance.