2019-2020 Academic Catalog 
    
    May 25, 2020  
2019-2020 Academic Catalog

COMM 563 - Strategic Communication: Research and Strategy


Credits: Three (3)
This course focuses on developing advanced research-based strategy that together comprisean organization’s internal and external communication to create new campaigns or solve organizational problems with the stakeholders upon whomthe organizationdepends.The emphasis in this course is onunderstanding the best practice and currentmodels for strategy through case studies.Students will have opportunities to develop strategy for a class client.