2019-2020 Academic Catalog 
    
    Jul 02, 2020  
2019-2020 Academic Catalog

MKT 363 - Marketing Research


Credits: Three (3)
Marketers gather, analyze, and report information that can be used to make effective marketing decisions.Today data are captured from a variety of sources: purchasing transactions, online interactions and surveys, blogs, and a variety of marketing information systems. The information derived from the analysis of this data is used for internal reporting, marketing intelligence, marketing decision support systems, and to support competitive marketing research in general. This course will cover methods of data acquisition, statistical analysis techniques, results reporting, and decision making techniques.


Prerequisite: MKT-360, and ISYS-241