2019-2020 Academic Catalog 
    
    Apr 06, 2020  
2019-2020 Academic Catalog

MKT 373 - Interactive Marketing


Credits: Three (3)
Interactive marketing uses database marketing technology to manage customer acquisition and relationships on a one-to-one basis.The devising of integrated marketing plans that use sales calls, web-based technology, social media, telemarketing, and direct mail to find, recruit, and support customers. This course provides knowledge and skills in the use of database marketing, direct mail copy and graphics design, segmentation, mailing list construction and acquisition, and web-based marketing strategies.
Prerequisite: MKT-360