2019-2020 Academic Catalog 
    
    Apr 02, 2020  
2019-2020 Academic Catalog

MKT 375 - Services Marketing


Credits: Three (3)
Services dominate the world economy and technology evolves in dramatic ways. This course responds to the demand for new strategies and tactics. This course develops the all-important skills in marketing and managing services.


Prerequisite: MKT-360