2019-2020 Academic Catalog 
    
    Jul 06, 2025  
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2019-2020 Academic Catalog [Archived Catalog]

MKT 375 - Services Marketing

Credits: Three (3)
Services dominate the world economy and technology evolves in dramatic ways. This course responds to the demand for new strategies and tactics. This course develops the all-important skills in marketing and managing services.


Prerequisite: MKT-360
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