2019-2020 Academic Catalog 
    
    Apr 20, 2024  
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2019-2020 Academic Catalog [Archived Catalog]

MKT 471 - Marketing Communication

Credits: Three (3)
This course focuses on how communications tools such as advertising and promotion utilize the wide array of media including internet, broadcast and print to deliver the firm’s marketing strategy.


Prerequisite: MKT-360
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