2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [Archived Catalog]

MKT 663 - Consumer Behavior


Credits: Three (3)
This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.
Prerequisite: MKT-660