2019-2020 Academic Catalog 
    
    Apr 02, 2020  
2019-2020 Academic Catalog

MKT 673 - Social Networking and Search Engine Optimization


Credits: Three (3)
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies.
Cross-listed: COMM-673
Prerequisite: MKT-660 or Permission of Instructor