|
|
|
Jul 17, 2025
|
|
2019-2020 Academic Catalog [Archived Catalog]
|
COMM 571 - Integrated Marketing Campaigns
Credits: Three (3)
This course gives graduate students the opportunity to be innovative in thedevelopment, creation, implementation, and evaluation ofan advanced communication campaign for a client/organization in the St. Louis community.Key elements of this course include the ability to apply theoretical, evidence-basedconcepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experiencethereal-world outcomes of evidence-based strategies.
|
|
|
