2019-2020 Academic Catalog 
    
    Apr 02, 2020  
2019-2020 Academic Catalog

MKT 461 - Social Media Marketing


Credits: Three (3)
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc . - to communicate with customers and prospects. This courseexplores both paid and unpaid methods ofcommunication to identify prospects, build brand image, and find new customers.


Prerequisite: MKT-360