2019-2020 Academic Catalog 
    Apr 02, 2020  
2019-2020 Academic Catalog

MKT 480 - Product Development (Senior Experience)

Credits: Three (3)
This course focuses on the marketing and management of products, services and interactive experiences that define opportunities that exceed user value expectations.The course integrates all aspects of marketing strategy including product, pricing, communications and distribution.

Prerequisite: MKT-361, MKT-471, and Six (6) additional Marketing credit hours