2019-2020 Academic Catalog 
    Apr 04, 2020  
2019-2020 Academic Catalog

COMM 250 - Strategic Comm in Leadership

Credits: Three (3)
This course concentrates on public relations theories, strategies, and tactics to meet organizational goals. Some areascovered include media relations, campaign development, social and new media, persuasion, and crisis communication. Students will be able to describe how these elements can be combined to create seamless programs that positively and ethically affect an organization. Students investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, designing possible creative solutions, and gaining hands-on opportunities.
Cross-listed: ORGL-250