2019-2020 Academic Catalog 
    
    Apr 04, 2020  
2019-2020 Academic Catalog

COMM 472 - Strategic Communication Campaigns I


Credits: 3
This class has been created and designed for students like you students who are ready to move from being a student to being a member of a group ready to put what you’ve learned in other classes to work in this two-part capstone experience. You will be expected to act as if you’re working in a strategic communication agency. This class serves as the first step in the capstone experience, in which you’ll bring together what you’ve learned throughout the program about the process of developing integrated campaigns. You will then develop a full campaign for a fictitious client. You will also begin work on your final Portfolio and receive feedback from real professionals in your area.
Prerequisite: COMM 347