2019-2020 Academic Catalog 
    
    Jun 04, 2020  
2019-2020 Academic Catalog

COMM 473 - Strategic Communication II


Credits: 3
This class has been created and designed for students like you students whoare ready to move from being a student to being a member of a group ready to put what you’ve learned in other classes to work in this two-part capstone experience. You will be expected to act as if you’re working in a strategic communication agency. This class serves as the second and final step in the capstone experience. In addition to mastering the process of developing integrated campaigns, you will develop a full campaign for a real client. In this class, you will also complete your Portfolio along with receiving feedback from real professionals in your area. Finally, you will gain skills in leveraging your Communication degree in the work world.
Prerequisite: COMM-472