2021-2022 Academic Catalog 
    Jun 17, 2024  
2021-2022 Academic Catalog [Archived Catalog]

COMM 327 - Social Media Campaigns

Credits: Three (3)
Designing and creating innovative social media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational social media efforts, create and design social media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their social media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.