2021-2022 Academic Catalog 
    
    Jul 05, 2022  
2021-2022 Academic Catalog

ORGL 250 - Strategic Comm in Leadership


Credits: Three (3)
This course concentrates on public relations theories, strategies, and tactics to meet organizational goals. Some areas covered include media relations, campaign development, social and new media, persuasion, and crisis communication. Students will be able to describe how these elements can be combined to create seamless programs that positively and ethically affect an organization. Students investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, designing possible creative solutions, and gaining hands-on opportunities.
Cross-listed: COMM-250