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Dec 21, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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COMM 520 - Evidence Based Research
Credits: 3
A core competency of strategic leadership is the ability to gather information, analyze and critically evaluate that information, and then use that information to make important decisions. In this course, students will learn to become effective consumers of research and data, as well as learn to use traditional methods of research and analysis, such as surveys, focus groups, field experiements, program evaluations, and descriptive and inferential statistics to evaluate organizations, communication strategies, products, services, processes, and performance.
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