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Dec 21, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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COMM 563 - Strategic Communication: Research and Strategy
Credits: 3
This course focuses on developing advanced research-based strategy that together comprisean organization’s internal and external communication to create new campaigns or solve organizational problems with the stakeholders upon whomthe organizationdepends. The emphasis in this course is onunderstanding the best practice and currentmodels for strategy through case studies. Students will have opportunities to develop strategy for a class client.
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