2022-2023 Academic Catalog 
    Oct 03, 2023  
2022-2023 Academic Catalog [Archived Catalog]

MKT 360 - Principles of Marketing

Credits: 3
An introduction to the concepts of marketing and their application to those engaged in marketing consumer and industrial goods and services; pricing, product planning, distribution and promotion.
Prerequisite: ENGL-104 OR ENGL-204H, ISYS-100, or ADGD-265