2022-2023 Academic Catalog 
    
    Apr 23, 2024  
2022-2023 Academic Catalog [Archived Catalog]

MKT 365 - Marketing and Digital Media


Credits: 3
Data-driven digital media strategies provide crucial information for modern brands to make marketing decisions supported by new technologies. Students will learn how to measure the effectiveness of digital media strategies including online listening and monitoring, website traffic analytics, search engine optimization, search and display ads, affiliates, email marketing, and social media. Students will develop, evaluate, and execute a comprehensive strategy-driven digital marketing plan and justify the effectiveness of the marketing plan as indicated by return on marketing investment (ROMI) data. This course is a pre-requisite for MKT-491 Marketing Analytics.
Prerequisite: MKT-360 (or ADGD-265 for Digital Media majors only)