2022-2023 Academic Catalog 
    Sep 22, 2023  
2022-2023 Academic Catalog [Archived Catalog]

MKT 663 - Consumer Behavior

Credits: 3
This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.
Prerequisite: MKT-660