2022-2023 Academic Catalog 
    
    Sep 22, 2023  
HELP
2022-2023 Academic Catalog [Archived Catalog]

MKT 663 - Consumer Behavior

Credits: 3
This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.
Prerequisite: MKT-660
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Academic Calendars


  Academic Programs & Courses
  Undergraduate Programs (A-Z)
  Graduate & Doctoral Programs (A-Z)
  Special Programs
  Academic Programs at a Glance
  Courses


  Schools and Colleges
  College of Arts and Sciences
  The John E. Simon School of Business
  School of Education
  Myrtle E. and Earl E. Walker College of Health Professions


  University Policies & Information
  Undergraduate Admission Requirements
  Graduate Admission Requirements
  Characteristics of a Maryville Graduate
  Financial Matters
  Policies and Information
  Transfer Credit
  Accreditations and Memberships