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Apr 25, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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MKT 673 - Social Networking and Search Engine Optimization Credits: 3 Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies. Cross-listed: COMM-673 Prerequisite: MKT-660 or COMM-501
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