2022-2023 Academic Catalog 
    
    May 03, 2024  
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2022-2023 Academic Catalog [Archived Catalog]

SPTM 630 - Product Development for Sport and Entertainment Management

Credits: 3
The objective of this course is to familiarize students with applications of relatively recent new product planning techniques. The course will emphasize use of market research data and marketing models for new product development and management. The main topics to be covered in this class are: product design, test marketing, product positioning, market segmentation, market share estimation, product packaging, advertising testing and promotion, brand equity, and global product planning.
Prerequisite: MKT-660
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