2022-2023 Academic Catalog 
    Dec 10, 2023  
2022-2023 Academic Catalog [Archived Catalog]

COMM 571 - Integrated Marketing Campaigns

Credits: 3
This course gives graduate students the opportunity to be innovative in the development, creation, implementation, and evaluation of an advanced communication campaign for a client/organization in the St. Louis community. Key elements of this course include the ability to apply theoretical, evidence-based concepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experience the real-world outcomes of evidence-based strategies.