2022-2023 Academic Catalog 
    
    Apr 20, 2024  
HELP
2022-2023 Academic Catalog [Archived Catalog]

COMM 571 - Integrated Marketing Campaigns

Credits: 3
This course gives graduate students the opportunity to be innovative in the development, creation, implementation, and evaluation of an advanced communication campaign for a client/organization in the St. Louis community. Key elements of this course include the ability to apply theoretical, evidence-based concepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experience the real-world outcomes of evidence-based strategies.
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Academic Calendars


  Academic Programs & Courses
  Undergraduate Programs (A-Z)
  Graduate & Doctoral Programs (A-Z)
  Special Programs
  Academic Programs at a Glance
  Courses


  Schools and Colleges
  College of Arts and Sciences
  The John E. Simon School of Business
  School of Education
  Myrtle E. and Earl E. Walker College of Health Professions


  University Policies & Information
  Undergraduate Admission Requirements
  Graduate Admission Requirements
  Characteristics of a Maryville Graduate
  Financial Matters
  Policies and Information
  Transfer Credit
  Accreditations and Memberships