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Dec 26, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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SPTM 425 - Selling in the Business of Sport
Credits: 3
This course offers a comprehensive understanding of the sales process in the sport sector. An overview of sales and service theory, as well as application, is the prime focus for this course. The course is conducted with professional sport business sales consultants. These consultants will train the student in the following areas: prospecting, sales pre-planning, writing sales proposals, preventing and handling objections, sales closing, and post sales servicing. The student will be able to use these selling tools to enhance his or her sales performance in the area of sport business sales and service.
Prerequisite: Senior Status
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