2022-2023 Academic Catalog 
    Sep 24, 2023  
2022-2023 Academic Catalog [Archived Catalog]

MKT 461 - Social Media Marketing

Credits: 3
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc . - to communicate with customers and prospects. This course explores both paid and unpaid methods of communication to identify prospects, build brand image, and find new customers.

Prerequisite: MKT-360