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Dec 26, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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SPTM 250 - Rawlings Market Research and Development
Credits: 3
This course will introduce research design, implementation, and analysis of research within the field of sport business. Through applied research, both qualitative and quantitative methodologies will be explored. Specifically, the student will work with Rawlings Sporting Goods on requested research projects and be responsible for travel to attend sporting events and collect data. As students collect data for actual events, they will acquire the concepts and skills to commence a research study.
Prerequisite: SPTM-210 and ISYS-100
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