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Dec 26, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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SPTM 375 - Corporate Sponsorship
Credits: 3
This course will focus on the sale, development and activation of sponsorship contracts in the business of Sport. The students will get an in-depth look into building Sponsorship Sales proposals as well as detailed information related to pricing. Those items include, but are not limited to: Valuation, Cost per Exposure, Market Segmentation, Strategy and Communication. The students will get hands-on experience in implementing and executing the Sponsorship contracts from the service side of sponsorship as well as contract fulfillment.
Prerequisite: SPTM-210 and SPTM-250
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