2022-2023 Academic Catalog 
    Apr 20, 2024  
2022-2023 Academic Catalog [Archived Catalog]

COMM 473 - Strategic Communication II

Credits: 3
This class has been created and designed for students like you - students who are ready to move from being a student to being a member of a group ready to put what you’ve learned in other classes to work in this two-part capstone experience. You will be expected to act as if you’re working in a strategic communication agency. This class serves as the second and final step in the capstone experience. In addition to mastering the process of developing integrated campaigns, you will develop a full campaign for a real client. In this class, you will also complete your Portfolio along with receiving feedback from real professionals in your area. Finally, you will gain skills in leveraging your Communication degree in the work world.
Prerequisite: COMM-472