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Dec 26, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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SPTM 480 - Sponsorship and Promotion of Sport and Entertainment Management
Credits: 3
This course will concentrate on the sponsorship and promotion elements in marketing. The sponsorship and promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship and promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.
Related Courses: SPTM-680
Prerequisite: Program Director Approval
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