2010-2011 Academic Catalog 
    
    Feb 27, 2024  
2010-2011 Academic Catalog [Archived Catalog]

COMM 261 - PRINCIPLES OF ADVERTISING


Credits: Three
Prerequisite: COMM 121
This course examines the basic principles underlying the practice of advertising. Advertising theories and research, advertising roles and functions, media selection and management, and the planning and preparation of advertising campaigns are among the many topics covered.