2010-2011 Academic Catalog 
    
    Nov 22, 2024  
HELP
2010-2011 Academic Catalog [Archived Catalog]

COMM 261 - PRINCIPLES OF ADVERTISING

Credits: Three
Prerequisite: COMM 121
This course examines the basic principles underlying the practice of advertising. Advertising theories and research, advertising roles and functions, media selection and management, and the planning and preparation of advertising campaigns are among the many topics covered.
Catalog Navigation
  Catalog Home
  This is Maryville
  Characteristics of a Maryville Graduate
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Admission Requirements
  Financial Matters
  Schools and College
  Academic Programs (by school)
  Academic Programs (alphabetical)
  Academic Programs (by degree)
  Academic Programs at a Glance
  Courses
  University Library
  Student Life
  Maryville Faculty
  Administrative Offices
  Campus Map