2010-2011 Academic Catalog 
    
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2010-2011 Academic Catalog [Archived Catalog]

COMM 362 - PUBLIC OPINION

Credits: Three
Prerequisite: COMM 251 or COMM 321
This course explores public opinion as an element of strategic communication & public relations. Course content includes defining, measuring, and influencing public opinion, identifying its dimensions and impact, and interpreting public opinion poll results.
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