2010-2011 Academic Catalog 
    
    Jan 27, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 360 - PRINCIPLES OF MARKETING


Credits: Three
Prerequisite: ENGL 104, ISYS 100 or ADGD 265
An introduction to the concepts of marketing and their application to those engaged in marketing consumer and industrial goods and services; pricing, product planning, distribution and promotion.