2010-2011 Academic Catalog 
    
    Jan 27, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 361 - CONSUMER BEHAVIOR


Credits: Three
Prerequisite: MKT 360; Minimum grade C-
This course covers knowledge, concepts and applications of consumer behavior modeling for the purposes of communication, positioning, pricing, product development and location decisions within the development of marketing strategy.